Tezza Barton
Entrepreneur • Photographer • Creative Director
Biography & Career Highlights
Tezza Barton is an American entrepreneur, photographer, creative director, and social media visionary. She is the founder of the Tezza App and co-founder of the creative brand By Tezza, known for its editorial aesthetic and modern visual storytelling.
Early Life & Education
Born and raised in Salt Lake City, Utah, Tezza developed a love for art and music from a young age. She pursued violin and photography before combining her creative passions into visual branding and digital storytelling.
- Education: Studied Art and Design at the University of Utah.
- Creative Start: Began her career by shooting lifestyle imagery and designing custom artwork, quickly building a distinct visual identity that attracted global brands.
Career Milestones
Tezza’s career blends creative entrepreneurship, digital influence, and a refined visual language that defines the modern aesthetic movement online.
- Founder of Tezza App: Launched in 2018, her photo-editing app became one of the top-ranked creative apps on the App Store, known for its signature warm, editorial filters.
- By Tezza Brand: Alongside her husband Cole, she built a lifestyle and design company encompassing art prints, fashion collaborations, and creative tools for digital creators.
- Influence: Recognized for transforming Instagram aesthetics and inspiring a new generation of visual storytellers.
Creative Vision & Philosophy
Tezza’s brand philosophy emphasizes individuality, emotion, and timeless design. Her work merges analog nostalgia with digital innovation.
- Art Direction: Oversees campaigns for global brands like Prada, Free People, and Anthropologie.
- Empowerment: Advocates for creativity as self-expression, encouraging young women to lead with artistry and independence.
- Visual Identity: Known for cinematic tones, editorial light, and cohesive branding that defined the “Tezza aesthetic.”
Personal Life
Tezza lives between New York and Los Angeles with her husband and business partner, Cole Herrmann. Together, they continue to innovate within art, fashion, and digital storytelling.
Exclusive Gallery
